Express: Digital Plumbing

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Plumbing is the basic foundation that will allow for remarketing to website visitors. With plumbing properly configured, you will be able to analyze which website visitors are buyers, build custom audiences, and run warm traffic through the 6 Phase Social Amplification Engine to convert.

The plumbing setup uses a central tool called Google Tag Manager (GTM). The tool is used to easily manage all tracking pixels on a website (Facebook, AdWords, Google Analytics, etc.)

By setting up and installing GTM, we set the stage to create powerful marketing campaigns inside of Facebook and Google AdWords.

What happens next?

After you purchase the EXPRESS: Digital Plumbing package, we'll need to understand your goals, content and targeting (GCT). You can complete our strategy "GCT" form immediately! As soon as you sign-up we'll be able to gauge what you're doing well, what you'll need to improve on and where we can intervene and help.

We have this in place to ensure you that your hard-earned cash is put into good use.

Get Started

What we'll do for you


  • Create your Facebook Ads account using "Business Manager."

  • Create your Google Ads account and tie it to your Google Manager Account.

  • Create your Google Tag Manager (GTM) account.

  • Create your Google Analytics account.

  • Set up Google Analytics with GTM.

  • Create your Website Custom Audience on Facebook.

  • Set up Facebook Pixels & Standards Events with GTM.

  • Set up Google Remarketing Pixel using GTM.

  • Set up AdWords Conversion Tracking with GTM.

  • Publish your GTM container and tags to website.

  • Verify everything is set up correctly.

FAQs